Designer

Javier Santana’s journey isn’t just about sneakers—it’s about pushing boundaries. Javier grew up in NYC, immersed in the pulse of street culture, music, and design. That early exposure shaped his perspective, fueling a lifelong passion for fashion and craftsmanship.

With over 30 years in the industry, Javier started on the retail side, operating eight sneaker stores across New York City before transitioning into design. He quickly became a force in the industry, serving as Design Director at Robert Wayne and later working with renowned global brands like Opening Ceremony, Veronica Beard, Johnny Was, Derek Lam, DVF, and 7 For All Mankind. His expertise in blending luxury aesthetics with streetwear sensibilities earned him recognition, leading to collaborations with some of the biggest names in fashion.

Now, as the founder and creative director of JAVI footwear, Javier channels his deep industry knowledge into creating sneakers that redefine contemporary style. His designs are a fusion of European craftsmanship and NYC street energy—bold, innovative, and built for those who move with purpose. With every step, JAVI sneakers challenge conventions and set new standards for fashion-forward footwear.